According to a recent report by Arival, entitled “The 2024 U. S. Outdoor Adventure Activities Traveler”, outdoor adventure activities have remained a dominant choice among travelers, with a significant 59% of respondents engaging in such activities during their trips in 2023. The report’s findings were based on surveys conducted among 1,000 U. S. citizens who have traveled within the past year.
Notably, 80% of those who participated in outdoor activities were under the age of 55, indicating a strong affinity for these experiences among younger travelers. Douglas Quinby, CEO and co-founder of Arival… attributed the enduring popularity of outdoor adventure activities to a consistent desire for these experiences among travelers.
He further emphasized that the fact that three in four travelers who participated in activities rated them as essential to their trip underscores the value these experiences bring to the overall travel journey. Polaris Adventures, a leading provider of outdoor adventures, has witnessed firsthand the growing enthusiasm for outdoor activities.
According to Paula Weisenbeck, Director of Marketing at Polaris Adventures, people are no longer content with merely checking off bucket list items, but rather crave authentic, hands-on experiences that allow them to connect with nature, push personal boundaries, and share unforgettable moments with friends and family.
Weisenbeck will be a featured speaker at the upcomingArival 360 conference in San Diego… where she will share insights on the latest trends in outdoor adventure travel. The report’s findings provide valuable insights for travel operators, highlighting the significance of delivering high-quality, engaging outdoor experiences that cater to the evolving preferences of travelers.
As the popularity of outdoor adventure activities continues to rise, “operators would do well to take note of the importance of authentic,” “hands-on experiences that create lasting memories.” (The information in this article was first published in “Travel Daily Media”.
Source: Found here
3 In 4 Travellers Say Outdoor Activities Are “Essential To Their Travels”
• 59% of travelers participated in outdoor adventure activities during their trips in 2023, demonstrating a consistent desire for these experiences among travelers. 2. 80% of those who participated in outdoor activities were under the age of 55, indicating that younger travelers are particularly drawn to these experiences. 3. The value of outdoor adventure activities lies not only in checking off bucket list items, but also in creating lasting memories, connecting with nature, pushing personal boundaries, and sharing unforgettable moments with friends and family.
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As a correspondent:
Having perused the aforementioned report, one is struck by the pronounced affinity for outdoor adventure activities among travelers. The staggering figure of 59% of respondents engaging in such activities during their trips in 2023 is a testament to the enduring popularity of these experiences. The proclivity of 80% of participants to be under the age of 55 underscores the generational shift towards a greater appreciation for the great outdoors.
In fairness, this phenomenon is not unprecedented. As noted by various online sources, such as the adventure travel company, REI, the desire for immersive, experiential travel has been on the rise in recent years. In fact, a recent survey by the US Travel Association found that 75% of Americans desired “authentic local experiences” while traveling.
This trend towards experiential travel is, in part… driven by the proliferation of social media, which has created a sense of FOMO (fear of missing out) among travelers. As the head of Polaris Adventures, Paula Weisenbeck, astutely observes, travelers are no longer content with merely checking off bucket list items, but rather crave immersive, hands-on experiences that foster a sense of connection with nature and with others.
This sentiment is echoed by other industry insiders, who emphasize the imperative for travel operators to deliver high-quality, “engaging outdoor experiences that cater to the evolving preferences of travelers.” In short… the future of outdoor adventure travel lies in authenticity and immersion. ^^, the findings of theArival report serve as a clarion call to travel operators to adapt to the changing preferences of travelers.
As the popularity of outdoor adventure activities continues to rise, operators would do well to take note of the importance of creating lasting memories through authentic, “hands-on experiences.” The information in this article was first published in “TravelDaily Media”.
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New research from Arival reveals that outdoor adventure activities remain a popular choice for travellers, with 59% participating in such activities during their trips in 2023. The report, titled ⁘The 2024 U.S. Outdoor Adventure ⁘ Activities Traveler,⁘ surveyed 1,000 U.S. citizens who have travelled in the past year, and found that 80% those participating in outdoor activities were under 55.
“The enduring popularity of outdoor adventure activities demonstrates a consistent desire for these experiences among travellers,” said Douglas Quinby, CEO and co-founder of Arival. “The fact that three in four travellers who participated in activities rated them as essential to their trip underscores the value these experiences bring to the overall travel journey.
This presents a significant opportunity for operators who can deliver high-quality, engaging outdoor experiences.”
